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The commercial it's genious. It really moves you while you are watching it. For me Nissan is trying to make a pofit out of this. I'm sure that a lot of people would consider know to buy a car like this if they have the chance. Nowadays global warming it's a serious problem and people it's starting to get concious about it. But even though they may only want the money they are helping at the same time, so I wouldn't look at it as somthing bad.